| 미용업의 운영특성과 경영성과 -헤어, 피부, 네일 업종의 비교분석- |
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오윤경, 김원중 |
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| Research Paper : Operational Characteristics and Managerial Performance of Beauty Shops -Comparative Analysis of Hair, Skin and Nail Care Shops- |
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Yun Kyoung Oh, Won Joong Kim |
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| Abstract |
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The main objective of this study is to examine the operational characteristics of beauty business (including hair, skin and nail care shops), analyze the managerial performance and investigate the factors affecting the performance. A survey was conducted using structured questionnaire for beauty shops in Busan-Kyungnam area, and data from 245 shops were utilized. Comparative analysis of operational characteristics showed that the hair shops were located more in residental areas, had largest average number of customers per day, but were lowest in terms of store evaluation point. Skin care shops had largest average area of the store but smallest number of daily customers. Also they were highest in customer characteristics point, sales revenue and expenses, but lowest in operating-profits-to-sales ratio. In case of nail care shops, average area of store and general manager`s length of business career were lowest, but they had more employed general managers. Most important factors affecting the managerial performance of beauty business were fount to be characteristics of general manager and price indicator. More specifically, factors affecting sales revenue per chair were price indicator, general manager`s type and career (in case of hair shops), or price indicator, general manager`s gender and career (in case of skin care shops), or general manager`s type and education (in case of nail care shops). Finally, factors affecting operating-profits-to-sales ratio were price indicator (in case of hair and nail care shops), or price indicator and general manager`s education and career (in case of skin care shops). |
| Key Words:
Beauty business (hair, skin and nail care shops), Operational characteristics, Managerial performance, Affecting factors |
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