| 여대생의 신체이미지와 헤어관여도가 헤어스타일행동에 미치는 영향 |
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전현진, 정명선 |
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| Research Paper : The Effects of Body Image and Hairstyling Involvement on the Hairstyling Behavior of Female College Students |
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Hyun Jin Jeon, Myung Sun Chung |
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| Abstract |
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The purpose of this study was to investigate the effects of body image and hairstyling involvement on the hairstyling behavior of female college students. A questionnaire was administrated to 498 female college students living in Gwangju city, Korea. For analysis of data, descriptive statistics, factor analysis, reliability analysis (Cronbach`s |
| Key Words:
Body image, Hairstyling involvement, Hairstyling behavior |
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