Journal of the Korean Society of Cosmetology 2014;20(2):281-290.
Published online April 30, 2014.
TV 연예인의 연령별 동안(童顔) 이미지와 동안 메이크업
김정혜, 고현진
Research Paper : Age-specific Baby Face Image and Baby Face Make-up of TV Celebrities
Jung Hye Kim, Hyun Zin Ko
Abstract
This study is focused on age-specific baby face image and baby face make-up of TV celebrities. And researched the changes in meaning of baby face which started in 2005 and extended until 2013. Thus, the baby face image of lately, based on the concept of re-interpreted. This research is trying to understand the specific baby face trends and the direction of baby face make-up by studying age-specific TV celebrities make-up, rather than natural baby face, acquired by the effort. And hope to be contributed to more easily accessible product development and marketing strategies in beauty, fashion industry. This study researched the 2005-2013 previous studies, books, the Internet browsing data, TV news releases, articles, and over. Based on the baby face definition and socio cultural background, and the ratio of baby face image, compared and analyzed the age specific TV celebrities with the baby face make-up method. Because TV celebrity is the sources of fashion and the envy of the general public have. This study conducted a survey of TV celebrities from 30`s to50`s in the main portal site ranking. The baby face images of celebrities while there were differences by age, while the resulting differences in the baby face make-up also showed the action. When examined characteristic of 30`s baby face, it was recognized that the ratios of facial length, top of face, middle of face and bottom of face were 1:1:0.8 to 0.9. It was closed to the baby face facial ratio. In the characteristic of 40`s, was determined by priority condition which was ``baby-looking skin``. They have not the general baby face ratio. The beauty had the ratios of facial length, top of face, middle of face and bottom of face were 1:1:1 in the past, the baby face image celebrity was more appropriate. In case of 50`s, they had to have a ``baby-looking skin`` which was similar to 40`s in addition to both healthy and sexy images. But no one was worth of it. In case of the named some 50`s in the baby face ranking of 30`s and baby-looking skin ranking of 40`s, their facial shape ratio had longer middle face than bottom. They were regarded as younger image rather than baby face image. Celebrity`s base make-up look more natural than the general public is actually darker. But In case of point make-up, while more natural than the general, it had a representation of the more brighter results.
Key Words: Baby face image age-specific, Baby face make-up, TV celebrities


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