| 뷰티산업 변화 인식 차원에 따른 뷰티 매니저의 역할과 필요성 인식 연구 |
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김성희, 최에스더 |
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| Research Paper : The Study on the Role and Needs of the Beauty Managers as a Result of Perception Changes in the Beauty Industry |
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Sung Hee Kim, Esther Choi |
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| Abstract |
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The objective of this study is to suggest future goals for the beauty industry managers, whose specialized competitiveness needs to be reinforced in alliance with the establishment of system in the rapidly changing beauty industry market, while empowering their capabilities in the overall beauty industry where development in the quality is constantly demanded. The following is the summary of the result: First, according to the general characteristics of the survey participants, the rate of women was higher than men, 20s and 30s were majority for the age group, and specialized college graduates had the highest ratio from the respondents. Second, for the study regarding the perception on how wide the beauty industry includes its professional area, the respondents mostly had the perception that it included not only hair treatment, make-up, nail treatment, skin care treatment, but also scalp care, and cosmetics as a part of the beauty business. Third, factor analysis was conducted to find out the perception of beauty market changes and the roles of beauty managers, and three terms were designated for beauty market change as 1) growth potential, 2) institutional support, and 3) market movement. Fourth, according the to study and analysis on the impact of the perception of beauty market change and the needs for beauty managers, those respondents who understood the beauty industry change had the perception on the needs of the beauty managers, and these same survey respondents strongly thought that the industry needed managers. Therefore, the researcher wishes that data gained from this study could propose vision for growth to the beauty managers, who are managers at mid-level in an organization, empower the competence of the organizational members as well as the organization itself, so that the role of beauty managers in the beauty industry could be vitalized for successful management of their organization. |
| Key Words:
Beauty industry, Market changes, Beauty manager, Organizational management |
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