| 헤어스타일 선도력과 소비성향의 관계에서 기분전환의 매개효과 |
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신해주, 장미여, 박은준 |
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| Mediating Effect of Mood Diversion in the Relationship between Hairstyle Leadership and Consumption Tendency |
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Hae-joo Shin, Mi-yeo Jang, Eun-jun Park |
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| Abstract |
Purpose
This study looks at the medial effects of mood swings in hairstyle leadership and consumer-oriented relationships. Methods: Data were collected from consumers with experience using hair salons and analyzed using Statistical Package for the Social Sciences (SPSS) 22.0. For the analysis method, frequency analysis, factor analysis, reliability analysis, regression analysis, and parametric regression were used. Results: Fashion-driven and individual-driven models, which are sub-factors of leadership, have been shown to affect the definition of mood swings. Consumer-oriented hedonistic tendencies and rational tendencies have been shown to affect the definition of mood swings. Consumer-oriented hedonism, rational propensity, was shown to affect justice in the trend-driven style of consumer-oriented leadership, among which it was found that Kaesong-ledness had the biggest impact. In the fashion-driven style, the hedonistic tendencies showed partial symbiosis effect, and the rational propensity was found to have no mediated effect. In the Kaesong |
| Key Words:
Consumption Tendency, Hair style Leadership, Mood Diversion |
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