Journal of the Korean Society of Cosmetology 2020;26(3):523-533.
Published online June 30, 2020.
50대 이상 미용실 이용 고객의 미용 서비스품질 요인이 고객만족과 재이용의도에 미치는 영향
양수경, 정원지
The Effect of Beauty Service Quality Factors on Customer Satisfaction and Reuse Intention of Over 50‘s Hair Salons
Su-kyung Yang, Won-ji Jung
Abstract
Senior citizens are expected to be the main axis of consumers by improving the national income level and improving the economic function of the silver generation. Consequently, this study aims to provide basic data for establishing the marketing strategy of beauty salons targeting the elderly by examining the effect of beauty service quality factors on customer satisfaction and re-use intention for those over 50
Key Words: Customer satisfaction, Effect, Hair salons, Reuse intention, Service quality


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