Journal of the Korean Society of Cosmetology

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Research Papers

The Effect of Female College Students’ Perfume Consumption Propensities on Brand Attitudes and Brand Equity: Yeon-Ju Song, In-Hee Lee; J Korean Soc Cosmetol. 2024;30(2):209-218. Published online April 30, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.2.209; PDF

Mediating Effect of Brand Attitude in the Relationship between Emotional Response and Reliability of Hair Salon Consumer: Yong-woon Jang, Eun-jun Park; J Korean Soc Cosmetol. 2019;25(4):751-760. Published online August 31, 2019; PDF

The Effect of Cosmetic Stores' VMD Factors on Brand Recognizability, Brand Attitude, and Purchase Intention: Oh-hyeok Kwon, Jeong Min Lee; J Korean Soc Cosmetol. 2018;24(2):263-270. Published online April 30, 2018; PDF

The Effect of Color Identity of Domestic Low-price Cosmetic Brands on Brand Awareness, Brand Attitude and Purchase Intention: Hyun-ji Lee; J Korean Soc Cosmetol. 2017;23(4):712-720. Published online August 31, 2017; PDF

Volume 30, No. 2

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

9,002	The Effects of Benefits Sought for Cosmetics on Motivation to Purchase Cosmetics in Middle-Aged Chinese Women
2,410	A Study on Hair Style and Headdress in the Joseon Dynasty Genre Paintings: Focusing on the Genre Paintings of Danwon Kim Hong-do, Geungjae Kim Deug-shin, and Hyewon Shin Yoon-bok
4,935	Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
1,990	Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution
3,211	The Effect of Clean Beauty Cosmetics on Consumer's Engagement on Consumer Norms and Consumption Behavior

Cited By 7	A Paradigm Shift in Beauty Education in Response to the Digital Transformation Era -Based on Analysis of Trends in the Cosmetics and Beauty Industry-
Cited By 5	The Change of Two Block Cuts by Blocking Location
Cited By 4	Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Cited By 3	Expectations on the Application of Makeup Courses which Converged the New Technologies of the Fourth Industrial Revolution
Cited By 3	A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

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