Journal of the Korean Society of Cosmetology 2015;21(4):630-638.
Published online August 31, 2015.
두피,탈모관리실의 서비스품질 요인이 재방문의도에 미치는 영향
문은주, 송연숙
Research Paper : The Effects on Revisit Intention According to Service Quality Factors of Scalp & Hair Loss Care Salon
Eun Ju Moon, Yeon Sook Song
Abstract
In this study attempted to figure out the effects of service quality factors on revisit intention after classifying service quality factors in scalp & hair loss care salon against the salon users in Seoul and Gyeongi area and use the results as basic data in conducting related studies. The study results found the followings: service quality factors are correlated with revisit intention. Among service quality factors,
Key Words: Revisit intention, Scalp & hair loss care salon, Service quality factors


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