| 20대 여대생의 피부 관리 이용실태 및 고객 만족도 |
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박서영, 오설아, 소영진 |
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| Skin Care and Utilization Preference and Satisfaction of 20`s Women Student on College |
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Seo Young Park, Seol Ah Oh, Young Jin So |
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| Abstract |
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The purpose of this study was to investigate the utilization condition and customer satisfaction of female college students who visit the skin care shop. SPSS 21.0 were used to statistically analyze the collected data. We conducted a questionnaire survey of college women in their twenties living in Seoul and Gyeonggi-do. In the case of the reasons to skin care, skin trouble management showed the highest (36.7%). The main area of the care was face (82.7%) and visited once a week (31.6%). The care cost per one time treatment was the 30-50 dollars (33.3%). The information gathering was collected via the internet (38.4). The main factor when selecting skin care shop was the quality of service (39.2%). |
| Key Words:
Skin care, Utilization, Customer satisfaction, Female college students |
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