Journal of the Korean Society of Cosmetology 2020;26(3):635-645.
Published online June 30, 2020.
퍼스널컬러 인식이 색조제품 구매기준 및 구매행동에 미치는 영향
이정아, 김찬호
The Effects of Personal Color Awareness on Color Cosmetic Purchase Criteria and Purchase Behavior
Jung-a Lee, Chanho Kim
Abstract
This study analyzes the effects of beauty consumers
Key Words: Beauty consumer, Personal color awareness, Point makeup, Purchase criteria, Purchasing behavior


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