Cheon, K. S. (2004). A Study on Consumer Store Choice Behavior: Focusing on Comparison of Discount Stores, Department Stores, and Traditional Markets, Doctoral dissertation, Jeonju University, Jeonju.35-37.
Cho, H. J. (2019). Mediated effect of brand assets and optional attributes in hair salon service quality and revisit diagram, Master's thesis, Seokyeong University Graduate School of Beauty and Arts, Seoul.78.
Cho, P. L. (2003). The effect of store attributes and consumer attributes on beauty service selection behavior, Doctoral dissertation, Incheon National University Graduate School, Incheon.10.
Cho, Y. J. (2007). A Study on the Effect of Beauty Service Value on Customer Satisfaction and Revisit Intention, Master's thesis, Sookmyung Women's University Graduate School of Education, Seoul.89.
Choi, J. B. (2007). Effects of ice rink service quality on customer satisfaction and post-purchase behavior, Master's thesis, Dankook University, Seoul.17-18. pp. 19-20..
Han, Y. S. (2010). A study on the influence of wholesale travel agency selection attributes of retail travel agencies on relationship orientation, Master's thesis, Kyunggi University Graduate School of Tourism, Seoul.107.
Hill, Dan. (2004). Sensory marketing Seoul, Business Books, p.36-39.
Hwang, K. S., & Kim, Y. K. (2008). The effect of restaurant planning and table decoration on customer satisfaction and revisit of hotel banquets. Korea Society for Tourism Research, 22(2), 353-366.
Jeon, M. Y. (2005). Semiotic study of emotional communication experience space, A Master's thesis, Hongik University Graduate School, Seoul.9.
Jung, S. I. (2011). A study on the effect of brand attributes on purchase according to brand loyalty, Master's thesis, Kyung Hee University School of Business, Seoul.4.
Kang, B. N. (2004). The effect of service quality of restaurant companies on their preference, Doctoral dissertation, Kyunggi University Graduate School, Seoul.46-48.
Kang, N. U. (2009). A Study on Service Quality and Customer Satisfaction in the Beauty Salon Industry: Focusing on Job Satisfaction of Workers, Master's thesis, Hanyang University, Seoul.52.
Kim, A. R. (2018). A study of the mediated effects of brand awareness in the relationship between perceived service quality of hair salons, physical environment and revisit and recommendation intention, Master's thesis, the Graduate School of Beauty and Arts, Seokyeong University, Seoul.75.
Kim, B. M., & Park, E. J. (2016). The effect of customer satisfaction and relationship promotion on the intention of revisit according to the route of using nail salons. Journal of the Korean Society of Cosmetology, 22(5), 971-972.
Kim, E. H. (2019). The effect of relationship marketing strategies of hair stylists on customer satisfaction, reliability, revisit intention, and recommendation intention, Master's thesis, Hannam University Graduate School of Social Culture and Happiness Political Science. 84.
Kim, H. O. (2011). The effect of quality of university education services on student satisfaction, intention of recommendation, and willingness to donate: focusing on the adjustment effect of student type, Master's thesis, Dong-A University Business School, Seoul.56.
Kim, J. H., & Lee, D. J. (2004). A study on the impact of A/S on customer satisfaction. Korean Society of Productivity, 18(1).
Kim, J. M. (2013). Analysis of TV advertising sentiment marketing expression through narrative narration that reflects individual emotion, Master's thesis, Ewha Womans University Graduate School of Design, Seoul.14.
Kim, S. H., Choi, S. M., & Kwon, S. M. (2009). The physical environmental perception of a hotel restaurant is an emotional response. Impact on customer satisfaction, intention to repurchase, and intention to recommend. Tourism Studies, 23(4), 82-99.
Kim, S. J. (2019). A study on service attitude and customer validity of hair salon price image and expertise, Master's thesis, Seokyeong University Graduate School of Beauty and Arts, Seoul.82.
Kim, S. S. (2013). The effect of the store selection attributes of the skin salon on customer satisfaction and customer loyalty, Master's thesis, Dongmyeong University, Seoul. p.1, p.2. 26-29.
Kim, Y. S. (2019). A study on the effect of customer satisfaction on repurchase and oral intention, Master's thesis, Kookmin University Graduate School, Seoul. 56.
Ko, K. S., & Ko, S. K. (2010). Effects of hair trend acceptance and store selection attributes according to the self-concept of beauty students. Journal of the Korean Society of Physical Beauty, 11(3), 67-84.
Lee, H. S. (2014). The effect of consumers' perception of sensory services in beauty salons on customer satisfaction and repurchase intention, Doctoral dissertation, Seokyeong University Graduate School of Beauty and Arts, Seoul.2.
Lee, J. H. (2014). The effect of marketing using sensory elements on brand image, customer satisfaction, and revisit intention: focusing on movie theaters, Master's thesis, Konkuk University Graduate School, Seoul. p.11. 59.
Lee, J. J. (2013). Analysis of the impact of customer's sensory experience on premium brand image: focusing on J company's three brand flagship stores, Master's thesis, Ewha Womans University Graduate School of Design, Seoul. p.15. 61.
Lee, M. L. (2019). The effect of sensory marketing elements of a hotel Japanese restaurant on customer emotional responses and oral intentions, Master's thesis, Sejong University Graduate School of Tourism, Seoul. p.13. 39.
Lee, S. H. (2007). A study on the effect of menu management and restaurant image on service quality, customer satisfaction, and revisit intention, Master's thesis, Chungwoon University, Seoul.26-34.
Lee, W. H., Kim, S. O., Lee, S. Y., & Yoon, M. G. (2012). A Study on the Influence of Store Selection Properties on Brand Attitudes: Focusing on 6 major brand coffee shops. Distribution Science Research, 10(3), 55-61.
Lee, Y. H. (2017). The effect of emotional marketing factors in hair salons on service recovery strategies and customer loyalty, Master's thesis, Youngsan University Graduate School of Beauty and Arts, Seoul.75.
Lim, D. Y. (2015). The Effect of Five Sensations in Emotional Marketing on Hotel Satisfaction and Loyalty: Master's thesis, Kyung Hee University Graduate School of Tourism, Seoul, 13.
Moon, H. K. (2013). A study on the impact of service quality on customer loyalty, Master's thesis, Busan National University, Busan.77.
Moon, K. O. (2010). The effect of emotional marketing services on customer satisfaction, Master's thesis, Hansung University Graduate School, Seoul. p.99. 100.
No, H. C. (2012). The effect of service marketing mix factors in coffee shops on customer satisfaction and brand loyalty, Master's thesis, Gyeonggi University Graduate School of Service Management, Seoul.97.
No, Y. R. (2009). Consumer awareness of IPTV services and the impact of perceived quality on willingness to pay and intent to buy, Doctoral dissertation, Konkuk University Graduate School, Seoul.94.
Park, S. Y. (2016). The effect of store selection, involvement, and satisfaction in the scalp hair loss management office on the intention of revisiting, Master's thesis, Honam University Graduate School of Education, Seoul.63.
Silverstein, M. J., & Fiske, N. (2003). Luxury for the Masses. Harvard Business Review, 81(4), 48-59.
Sung, S. B. (2014). The effect of adjusting the elasticity of working hours for hair salons on work satisfaction, Master's thesis, The Graduate School of Beauty and Arts, Sogyeong University, Seoul.79-80.
Yang, S. J. (2010). Effects of the physical environment of the screen golf course on revisit and recommendation intentions, Master's thesis, Incheon National University, Incheon.58.
Yoo, J. J. (2015). A Study on the Selection Properties and Market Segmentation of Coffee Stores: Using Decision Tree Analysis, Master's thesis, Kyung Hee University Graduate School of Tourism, Seoul.99.
Yoo, N. Y. (2006). The Effect of Emotional Marketing of Clothing Stores on Clothing Purchasing Behavior: Focusing on Huayu Stores, Master's thesis, Sookmyung Women's University, Seoul. p.12. 104.