Journal of the Korean Society of Cosmetology

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Research Papers

Relationship between Customer Satisfaction, Customer Trust, and Loyalty of Beauty Salon Consumers: Hye-Mi Cho, Eun-Jun Park; J Korean Soc Cosmetol. 2024;30(2):345-355. Published online April 30, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.2.345; PDF

The Impact of Job Satisfaction on Brand Loyalty in Franchise Hair Shops: Eun Ok Lee, Eun Jun Park; J Korean Soc Cosmetol. 2024;30(1):77-85. Published online February 28, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.1.77; Full text PubReader ePub PDF

The Effects of Franchise Beauty Salon Sales Promotion Strategies on Customer Loyalty: Chae-Ah Mun, Seo-Heui Kim; J Korean Soc Cosmetol. 2023;29(6):1467-1476. Published online December 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.6.1467; Full text PubReader ePub PDF

The Impact of Hair Salon Brand Image on Self-Image Congruence and Brand Loyalty: Eun-Soo Jang, Geon-A Jeong, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(4):972-982. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.972; Full text PubReader ePub PDF

The Effect of Consumption Value for Bio Cosmetics on Purchasing Behavior -Focusing on the mediating effect of brand loyalty-: Mi-Jeong Choi; J Korean Soc Cosmetol. 2022;28(4):784-793. Published online August 23, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.4.784
Cited By 2; Full text PubReader ePub PDF

The Effect of Equity Factors in Service Recovery on Customer Loyalty of Beauty Industry -Focusing on the mediating effect of recovery satisfaction-: Han-Byul Kim, Eun-Jun Park; J Korean Soc Cosmetol. 2022;28(2):271-280. Published online April 27, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.2.271
Cited By 2; Full text PubReader ePub PDF

Effect of Sanitation Knowledge and Attitude of Beauty Industry Workers on their Hygiene Management in the Workplace -Focusing on the mediated effect of organizational loyalty-: Yoo-Jin Oh, Min-Soo Jung; J Korean Soc Cosmetol. 2022;28(1):129-137. Published online February 28, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.1.129; Full text PubReader ePub PDF

The Effect of Hairdresser's Job Crafting on Customer Orientation and Work Performance: HyeJeong Nam, YongMi Jin; J Korean Soc Cosmetol. 2021;27(6):1427-1436. Published online December 31, 2021; DOI: https://doi.org/10.52660/JKSC.2021.27.6.1427
Cited By 1; Full text PubReader ePub PDF

A Study on the Mediating Effect of Customer Satisfaction and Variables by Relationship Marketing of Scalp & Hair Care Shop’s: Yoo-jin Jeong, Yeon-sook Song; J Korean Soc Cosmetol. 2020;26(5):980-991. Published online October 31, 2020; PDF

The Effects of Medical Skincare Relationship Marketing on Relationship Commitment and Customer Loyalty: Ah-reum Lee, In-hee Lee; J Korean Soc Cosmetol. 2020;26(3):564-572. Published online June 30, 2020; PDF

Impact of Hairdresser Human Service Quality on Customer Loyalty: Se-eun You, Kye-hee Park; J Korean Soc Cosmetol. 2020;26(3):507-516. Published online June 30, 2020; PDF

Beauty Salon Selection Attribute and Customer Loyalty according to Men’s Behavior Types: Su-bin An, Mee-sook Chang; J Korean Soc Cosmetol. 2020;26(2):289-299. Published online April 30, 2020; PDF

Mediating Effect of Brand Attitude in the Relationship between Emotional Response and Reliability of Hair Salon Consumer: Yong-woon Jang, Eun-jun Park; J Korean Soc Cosmetol. 2019;25(4):751-760. Published online August 31, 2019; PDF

The Effects of Brand Identification Perceived about Cosmetics by Chinese Female Consumers in 20s~30s on Brand Attachment and Brand Loyalty: Jun-di Wang, Ju-youn Kim; J Korean Soc Cosmetol. 2019;25(3):669-678. Published online June 30, 2019; PDF

The Effect of the Choice Factors of Beauty Salon on Customer Satisfaction and Loyalty: Gun Hye Ran, Kim Seo Heui; J Korean Soc Cosmetol. 2019;25(2):417-425. Published online April 30, 2019; PDF

Volume 30, No. 1

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

8,689	The Effects of Benefits Sought for Cosmetics on Motivation to Purchase Cosmetics in Middle-Aged Chinese Women
2,374	A Study on Hair Style and Headdress in the Joseon Dynasty Genre Paintings: Focusing on the Genre Paintings of Danwon Kim Hong-do, Geungjae Kim Deug-shin, and Hyewon Shin Yoon-bok
4,260	Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
4,871	Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
1,951	Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution

Cited By 6	A Paradigm Shift in Beauty Education in Response to the Digital Transformation Era -Based on Analysis of Trends in the Cosmetics and Beauty Industry-
Cited By 5	The Change of Two Block Cuts by Blocking Location
Cited By 4	Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Cited By 3	Expectations on the Application of Makeup Courses which Converged the New Technologies of the Fourth Industrial Revolution
Cited By 3	A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

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