Journal of the Korean Society of Cosmetology

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Research Papers

The Impact of Job Satisfaction on Brand Loyalty in Franchise Hair Shops: Eun Ok Lee, Eun Jun Park; J Korean Soc Cosmetol. 2024;30(1):77-85. Published online February 28, 2024; DOI: https://doi.org/10.52660/JKSC.2024.30.1.77; Full text PubReader ePub PDF

The Effect of SNS Marketing Characteristics of Hair Salons on Brand Image and Emotional Bonding: Hee-Sun Kang, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(6):1526-1536. Published online December 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.6.1526; Full text PubReader ePub PDF

The Influence of SNS Information Characteristics on Brand Awareness in Skin Care Shop: Focusing on Women in their 20s and 30s: Hyun-Ji Je, Eun-Jin Yang; J Korean Soc Cosmetol. 2023;29(5):1100-1106. Published online October 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.5.1100; Full text PubReader ePub PDF

The Effect of Hair Salon Brand Image on Emotional Bonding and Purchase Intention in Social Media Marketing: Hee-Sun Kang, Ni-Na Park, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(5):1089-1099. Published online October 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.5.1089; Full text PubReader ePub PDF

The Impact of Hair Salon Brand Image on Self-Image Congruence and Brand Loyalty: Eun-Soo Jang, Geon-A Jeong, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(4):972-982. Published online August 31, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.4.972; Full text PubReader ePub PDF

Study on Recognition and Brand of Customized Cosmetics According to Sex, Residental Area and Final education Level: Da-Bin Jeong, Mi-Seon Lee, Hwa-Jung Choi; J Korean Soc Cosmetol. 2023;29(3):751-763. Published online June 30, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.3.751
Cited By 1; Full text PubReader ePub PDF

A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior(TPB): Mediating Effect of Brand Image: Mi-Jeong Choi; J Korean Soc Cosmetol. 2023;29(1):172-182. Published online February 28, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.1.172; Full text PubReader ePub PDF

The Impact of the Consumer-Brand Interaction and Relationship on Motivation to Buy Cosmetics in Social Media -Based on Cognitive Age-: In-Ok Kim, Oh-Hyeok Kwon; J Korean Soc Cosmetol. 2023;29(1):145-156. Published online February 28, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.1.145; Full text PubReader ePub PDF

The Influence of Consumer's Brand Perception on Brand Trust and Product Purchase Intention for Hair Salon Concept Products: Min-Ji Lim, Eun-Jun Park; J Korean Soc Cosmetol. 2023;29(1):12-20. Published online February 28, 2023; DOI: https://doi.org/10.52660/JKSC.2023.29.1.12; Full text PubReader ePub PDF

The Effect of Chinese Beauty Influencer Characteristics and Marketing Strategies on the Purchase Intention of Luxury Brand Cosmetics Among Women in Their 20s to 50s: Ni Zhu, Kyeong-Ran Kim; J Korean Soc Cosmetol. 2022;28(6):1264-1274. Published online December 29, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.6.1264; Full text PubReader ePub PDF

The Effect of Consumption Value for Bio Cosmetics on Purchasing Behavior -Focusing on the mediating effect of brand loyalty-: Mi-Jeong Choi; J Korean Soc Cosmetol. 2022;28(4):784-793. Published online August 23, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.4.784
Cited By 2; Full text PubReader ePub PDF

Franchise Hair Salon Juno Hair Symbol Narrative, Brand Image, Relationship Between Customer Emotional Responses: Byoung-Chul Shin, Hyo-Sun Yeom, Seong-Chang Kim, Eun-Jun Park; J Korean Soc Cosmetol. 2022;28(4):666-674. Published online August 23, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.4.666; Full text PubReader ePub PDF

The Mediating Effect of Brand Factor and Moderating Effect of Nationality and Age in the Relationship between Compulsive Buying Tendency and Repurchase Intention of Herbal Cosmetics by Female Consumers: Jiang Yinuo, Young-Hee Choi, Se-Hee Lee, Chen Xingzhu, Eun-Young Choi; J Korean Soc Cosmetol. 2022;28(1):138-152. Published online February 28, 2022; DOI: https://doi.org/10.52660/JKSC.2022.28.1.138; Full text PubReader ePub PDF

Vertical Brand Extension Strategy of L'Oreal Group: Na-Rae Kim, Mee-Sook Chang; J Korean Soc Cosmetol. 2021;27(4):1042-1052. Published online August 26, 2021; DOI: https://doi.org/10.52660/JKSC.2021.27.4.1042; Full text PubReader ePub PDF

Analysis of Preferred Perfume Brands Olfactory Fragrance Note and Composition Ingredients in Beauticians: HyeRyeon Park, YoungJoo Kim, MiRa Hong; J Korean Soc Cosmetol. 2021;27(2):432-441. Published online April 30, 2021; DOI: https://doi.org/10.52660/JKSC.2021.27.2.432; Full text PubReader ePub PDF

Volume 30, No. 1

Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881

MOST VIEWED MOST CITED

8,512	The Effects of Benefits Sought for Cosmetics on Motivation to Purchase Cosmetics in Middle-Aged Chinese Women
2,345	A Study on Hair Style and Headdress in the Joseon Dynasty Genre Paintings: Focusing on the Genre Paintings of Danwon Kim Hong-do, Geungjae Kim Deug-shin, and Hyewon Shin Yoon-bok
4,244	Analysis of Relationship among Facial Care YouTuber’s Characteristics, Contents of YouTube Videos, Utilization and Satisfaction of Beauty Service
4,844	Study on the Hair Cut Diagram Comparative Analysis -VIDAL SASSOON, PIVOT POINT, Zone and Section, TONI&GUY Center-
1,923	Comparative Analysis of Beauty Application Technologies in the 4th Industrial Revolution

Cited By 6	A Paradigm Shift in Beauty Education in Response to the Digital Transformation Era -Based on Analysis of Trends in the Cosmetics and Beauty Industry-
Cited By 5	The Change of Two Block Cuts by Blocking Location
Cited By 4	Effect of Hair Salon Selection Criteria on Consumer Behavior and Satisfaction
Cited By 3	Expectations on the Application of Makeup Courses which Converged the New Technologies of the Fourth Industrial Revolution
Cited By 3	A Study on the Perception, Risk Perception Change and Satisfaction of Eyebrow Semi-permanent Makeup before and after Eyebrow Henna Cosmetic Treatment

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